It was only a few years ago, I was stuck in a 9-to-5 job that drained the life out of me, only to spend my evenings lashing away in my parent's living room.
I started off slow, relying on word of mouth for a few clients, but progress was painfully sluggish.
In my desperation for lash clients, I found myself saying yes to everything. Working Saturdays? Absolutely! Skipping booking deposits? Why not! Clients being on time? Who needs that? I was burning the candle at both ends, barely making a profit, and nowhere near escaping my office job to lash full time.
One day, I took a hard look at my struggling lash business and compared it to the thriving ones I saw on Instagram and Facebook. They weren't hustling; they weren't desperate for clients, and they were definitely charging more than £20 a lash set!
I knew something had to change. So, I took a leap of faith and invested £1000 (which, truth be told, I couldn't really afford) in a 6-hour coaching day to master the art of social media strategy. Fast forward a year, and I was not only fully booked but also waving goodbye to my office job.
Since then I've invested £30,000 in high-level coaching and have shared my knowledge with over 1000 lash techs.